you can start with the definition for people, which is not aware of the intricacies of the display network. Google ads is divided into two networks: a search network and a worldwide box display. Companies that advertise in the search network use text ads to display on the search results. However, manufacturers put the display network in their expense to search for advertising display in the extensive network of magazines throughout the internet.
It is worth worrying about the latter for a moment. Web sites online display reach most of the% of the internet visitors around the world. In addition, this makes it possible to target your ads in individual contexts, like in an office or apartment or extreme varieties of sports entertainment, such an audience as youth or users who are looking for new accurate locations of computer devices and a long list of other things.
You are given the opportunity to create different sizes of advertising in such a network. Nevertheless, the types of ads, as a rule, are divided into 3 fundamental categories:
The adaptive sentence simply indicate the content of advertising, add your own pictures and logo, and google optimizes your advertisements for the best results . Image announcement: you have the opportunity to develop and download advertising for more control. Ads are loaded as images of a variety of dimensions or, as html5. Options
Using displays, your ads may be displayed online google display, a huge collection of sites, these programs, and video content. It is possible to operate targeting signals to read the right audience in order to enlighten your campaign to achieve its goals. Online display there are different targeting parameters. For example, the targeting of the advertising group can enable your advertising to notice specific people or specifically, settings or content. Today, when we understand the variety of this category, we are ready to give some of them to demonstrate.
1. Achievement
Achievement refers to the total number of people, which your proposal can potentially achieve your preferences in targeted activity. The states when you add more layers of targeting, you narrow the potential audience. Let's give an example. Imagine that you are aiming at a young man who is actively seeking to buy a gaming laptop. This means that your ads will have a narrower cover than if necessary, a person would have set a goal for some of the population, that they want to acquire any laptop at the same time do not contradict the rules and laws.
On the other hand, adding a larger number of objects to someone's goal can expand your income. For example, you have versions of targeting for london, but you want to sell your goods to potential customers in new york. As a result, you will have expanded coverage.
2. Trading
Adjust the bet for your targeting parameter to maximize its influence. For example, if you just need the disclosure of an ad applied for the ads, use betting modifications to raise your dad and mothers.
3. Settings of the settings
If you select this option, you tell google the ads that you want your ads to achieve, and where you want to purchase, so that you exist online. When the client limits the advertising group to display only a specific audience or on a certain content, use targeting settings in your ads or campaign groups.
4. Setting up the observation
If you have decided to use this settings, the coverage of your campaign is not affected. More precisely, the observation option does not affect the fact who can view any information or where they are provided. Use this only for example, if you never want to limit your targeting, while you want to show how your ads function within certain characteristics.
5. Optimized targeting
Optimized targeting allows your campaign to explore which consumers, note, are transformed for the purpose of your campaign. You will get a great chance to offer targeting signals, including keywords or audience if you use optimal targeting. Google technology uses these signals to establish correspondence criteria to demonstrate your advertising. And continue and create only the only announcement. Well, this is not an effective way google display ads to make the plan. But this does not mean that you need to go with a larger advertising.So, what are we able to implement with the size of our advertising? Campaign. Let's take an interest in the ten of the most common size of google network advertising to simplify the situation.
1. 250 × 250 - square
Despite the fact that it is one of the most popular size of advertisements, google says that the inventory is sometimes low, and thus, the display of advertising and then the size can become bad. The square advertisement is tiny, advertisers should foresee larger advertising formats in order to surpass them.
2. 468 × 600-banner
This size of advertising is a traditional advertising banner. Despite the fact that he was so popular among advertisers for decades, he is reduced all the time, since the format of the leading table reaches its peak.
3. 728 × 90 - a banner of the leaders table
Banners of the leaders table - this is the type of network advertising google display, which functions pretty good. They essentially supplanted a 468 x 60 banner as the highest personal or above advertising region. At the same time, this amount of the announcement, make sure that you get the operations of the ukrainian security service, and not the places for the bottom of the pages, and are absolutely not as popular as the upper part of the page.
4 field 300 × 250-vested rectangle
You may have heard the term "mpu" (a medium account block or a multi-purpose device) to describe this size ads. Such advertisements are usually placed in the page of the pages in order to contribute to break the material. This type of advertising is also considered the most popular online advertising.
5. 336 × 280 - a large rectangle
This method should work well. However, if you are planning to use this size, you need to develop your campaign accordingly, because websites rarely provide this species due to difficulties with reserves.
6. 120 × 600 - a skyscraper
Since the advertisement of the skyscraper is high and thin, the audience will see them when the movie is scrolling the page. What is useful in most cases.
7. 160 × 600. Google also claims to be fraught with a large amount of inventory for this announcement, but advertisers should develop as textual ones, similarly to display the best results.
8. 300 × 600 - a large skyscraper
The large size of the skyscraper is often known as half a page advertising. Thanks to considerable size, this is simple to benefit users through a video or expanding ad format.
9. 970 × 90 - a large table of leaders
Large lists of leaders can offer a fantastic recognition of the brand, but they are still new and not sufficiently used. In general, be careful before using this type.
10. 200 × 200 - a small square
Small dimensions of square advertising, in fact, is a more basic compact option. Despite the fact that it is available for advertising context and display images both next to the desktop and on mobile networks, the lack of inventory can ultimately get poor performance. Thus, you will most likely have to check twice before using this size. - Built -in rectangle 336 × 280 - a large rectangle 728 × 90 - banner for the composition of the leaders 300 × 600 - a large skyscraper 320 × 100 - a large mobile banner (an alternative for a built -in rectangle)
Now that you are familiar with the size of advertising, the parameters and targeting of google display, you will have the opportunity to begin to optimize your next campaign. To optimize your campaign, you must choose the maximum size of ads with advertising, which may be created by emotions and modifications for the entire campaign. And you will need to choose different sizes and turn on as textual, similar images of advertising for desktop and mobile gadgets. Before you do the proposed, you are in parallel to try your own goals using targeting parameters. States, google display ads is strongly recommended.
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